NEW ERA TO BECOME THE OFFICIAL HEADWEAR PARTNER OF THE NBA, WNBA AND NBA D-LEAGUE

– Expanded Global Licensing Partnership to Begin with 2017 NBA Draft Cap –

NEW YORK, Oct. 24, 2016 – New Era and the National Basketball Association (NBA) announced today an expanded global licensing partnership that makes the brand the official authentic headwear provider of the NBA, Women’s National Basketball Association (WNBA) and NBA Development League (NBA D-League).

As the league’s official authentic headwear provider, New Era will exclusively produce caps for marquee NBA events, including the NBA Draft presented by State Farm^®, Conference Finals and NBA Finals, with key products like the NBA Draft Cap and Official Locker Room Championship Cap.  The multiyear deal comes as the NBA celebrates its 20-year relationship with New Era, and will include marketing and retail activations within league and team platforms.

“We’ve been a partner of the NBA for many years and are excited for the opportunity to continue to work with such a storied league and its outstanding teams,” said Chris Koch, President & CEO, New Era.  “We’re looking forward to using team and league logos to bring unique designs and styles to the market for both players and fans.”

As part of the expanded partnership, New Era launched the 59FIFTY fitted headwear collection for the start of the 2016-17 season, and will unveil lifestyle-inspired products during NBA All-Star 2017 in New Orleans.  Additionally, New Era will produce all headwear silhouettes with current team marks, including the 9FIFTY Snapback, internationally.

“We’re very excited to grow our relationship with New Era and explore new ways to share premium product with our fans,” said NBA Vice President, Global Partnerships Lisa Piken Koper.  “The NBA Draft and Finals will reflect our refreshed approach to the category.”

Merchandise will be available at www.NBAStore.com,www.neweracap.com, the Flagship NBA Store on Fifth Avenue in New York City, all NBA team venues, and at New Era flagship stores and retailers around the world.

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ABOUT NEW ERA

Since 1920, New Era has been hand-crafting the finest headwear in the world. Today, with apparel and accessories lines, the brand is a market leader rooted in sports and an influencer of street and lifestyle culture around the globe. With over 500 licenses in its portfolio, New Era is the brand of choice in the worlds of sport, fashion, music and entertainment.  The Company is headquartered in Buffalo, N.Y., and its products are sold in more than 80 countries. For more information on New Era’s global offices and partnerships, visit www.neweracap.com and social channels @neweracap.

ABOUT NBA

The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, and the NBA Development League.  The league has established a major international presence with games and programming in 215 countries and territories in 49 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents.  NBA rosters at the start of the 2015-16 season featured 100 international players from 37 countries and territories.  NBA Digital’s assets include NBA TV, NBA.com and the NBA App, which achieved record viewership and traffic during the 2015-16 season.  The NBA has created one of the largest social media communities in the world, with more than one billion likes and followers globally across all league, team, and player platforms.  Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.

Sun Life: Go Healthier and Brighter with Piolo Pascual and other celebrities

Sun Life steps up its wellness game

For some of us, that includes me, HEALTH can be a financial concern and that is one of the major concerns in families. It is a serious matter that I can relate, which I sometimes take for granted. I have friends and relatives who for one reason, financial issue, can't find ways to help support their medical expenses. For sure, many of us have struggles when it comes to spending for health expenses and how to live a healthy life without spending much. It's good to know that Sun Life of Canada (Philippines), Inc. came up with a wellness game to focus on preparation and prevention as keys to living a prosperous life. Sun Life, the country's top life insurer offers three drives that are empowering as they are financially-rewarding:

SUN Fit and Well

A comprehensive health product that covers Prevention, Diagnosis, Treatment, and Rehabilitation. This all-embracing philosophy makes it the most comprehensive product solution of its kind. For added protection and peace of mind, it includes a life insurance policy. 

"SUN Fit and Well provides coverage for 114 critical illnesses that can help replace funds used for diagnostic procedures and check-ups. But more than a health insurance, it provides benefits to keep customers healthy and well, It is available in limited pay and Advantage variants, which includes hospitalization and follow-up care with a specialist," explains Sun Life Chief Marketing Officer Mylene Lopa.

Actor-producer and athlete Piolo Pascual believes in the benefits of Sun Life's latest innovation. The company's long-time brand ambassador stars in a new action-packed TVC, where he demonstrates a love for biking and how SUN fit and Well  fuel his active lifestyle. Watch his tale unfold in official Sun Life social channels (@sunlifeph) and in primetime shows. 

Go Well to enjoy the Perks

Facebook | Instagram

Go Well is a free and informative community with a website that provides nutrition tips, exercise ideas, and content about a more mindful life. This is Sun Life's entry to the wellness ring which is more than just an online community. Go Well members can enjoy discounts in partner establishments and free access to regular community classes featuring he hottest fitness trends.

Rovilson Fernandez, Bubble Paraiso, Tessa Prieto-Valdes, Jaymee Pizarro, Piolo Pascual, and Inigo Pascual

Here are the five ambassadors (Rovilson, Bubbles, Tessa, Jaymee and Piolo) embodying the message of Go Well  and prove that passion and determination can pave the path to a healthy life. Their inspiring stories can be viewed in the official website as well as Facebook and Instagram (@gowell). 

Those eager to jumpstart their journey to wellness may sign up at www.gowell.com.ph. 

SUNPIOLOGY RUN: Sugar Wars

Run for fun and funds

Th\is is one of the most anticipated, star-studded charity fun race, fund-raising, and getting fit that Sun Life has been organizing for eight years now. It's a 2-in-1 advocacy of education and diabetes awareness which will be held on November 19, 2016 (Saturday), by sunset, at Camp Aguinaldo in Quezon City. 

Sugar Wars drives for an active lifestyle as one of the best obstacle against this debilitating disease, with Philippines declared as a diabetic hot spot. Participants can choose from different distances:

• 500m walk/dash for kids and adults (Php350)
• 3K (Php700)
• 5K (Php800)
• 10K (Php900)

Being an obstacle course, four 'battle stations' help facilitate better understanding about this particular illness. 

Close to a hundred Star Magic celebrities will be joining Piolo to add glitz to the event, while and after-run show will serve as the launch of Inigo Pascual's debut album featuring the official Go Well jingle "Live Life Brighter," together with surprise performances.

"I want to invite everyone to register for Sugar Wars. It's a race against diabetes, a chance to help raise funds for our beneficiaries, and a great way to spend time with your Star Magic family," says Piolo, who created Hebreo Foundation, SUNPIOLOGY's long-time beneficiary that supports the education of children in different communities. The Institute for Studies on Diabetes Foundaton, Inc. (ISDFI), Lingkod Kapamilya, Noordhoff Craniofacial Foundation Philippines Inc., and Star Magic Scholars are also supported by this event. 

Piolo Pascual and coach Rio

It takes one bright step to begin a lifetime of wellness. So sign up for SUNPIOLOGY RUN: Sugar Wars via www.sunpiology.com.

Let's get fit and healthy! See you all on November 19!

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Cebu, Baguio, Bacolod Children makes cut of JrNBA Presented by Alaska

Press Release

The best boys and girls basketball players from Cebu, Baguio and Bacolod overcame the odds to make the final lineup of the JrNBA/JrWNBA Presented by Alaska All-Star teams that will fly on October 6 to Shanghai, China to participate in a once-in-a-lifetime NBA experience.

Boys and girls from the provinces - especially those from Bacolod, Cebu and Baguio - did surprisingly well when ranged beside their counterparts from Manila.

Cebu City public school students Darliene Ragasajo (14 years old) and Florence Jil Talas (14) led the JrNBA/JrWNBA Female All-Stars.

Tracy Carl Dadang (14), Fritz Felix Valencia (14) and Harold Alarcon (14) - who were selected in the Cebu Regional Selection Camp - led the members of the Male All-Stars.

Valencia travelled all the way from Bacolod City, while Alarcon came from Silay City, Negros Occidental to qualify in the Cebu Regional Selection Camp.

Riz Ozner Gatus (14) of San Fabian, Pangasinan from the Baguio Regional Selection Camp, also advanced to the Male All-Stars.

The players were selected in a nationwide search through Regional Selection Camps in Baguio, Cebu, Bacolod, Davao and Makati. The final 10 boys and five girls were named members of the Philippine All-Stars during the National Training Camp at the SM Mall of Asia Arena.

The JrNBA/JrWNBA Davao Regional Selection Camp was also well-represented with 13-year-old Rozie Amatong of Davao City and 14-year-old Aloha Marie Betanio of Malaybalay City, Bukidnon - who travelled all the way to the Davao Regional Selection Camp - making it to the Female All-Stars.

Additionally, Elegino Chollo of Davao City was named Coach of the Year Male.

The fifth member of the Female All-Stars is Ma. Cecilia Quilenderino (14) of Dalig National High School, Antipolo City.

The other members of the Male All-Stars are Julian Alfonso and Isaiah Miguel Blanco (Alaska Powercamp), Andrei Philip Lechoncito, Jearico Nuñez, Miguel Rey Luis Tan and and Kai Zachary Sotto (Manila Regional Selection Camp). Arayi Ewon was named Coach of the Year Female.

They will join 90 other boys and girls from JrNBA Programs in Indonesia, Malaysia, Singapore, Thailand and Vietnam to watch the NBA Global Games China 2016 between the Houston Rockets and the New Orleans Pelicans at the Mercedes-Benz Arena.

“I’d like to congratulate our JrNBA Philippine All-Stars on their success. Through Alaska Milk’s Nutrition. Action. Champion. Program and our partnership with the NBA, we have been able to help fuel the basketball dreams and life aspirations of thousands of children across the country,” said Alaska Milk Corporation President and Chief Executive Officer Wilfred Steven Uytengsu. “This collaboration is an important element of our long-standing Nutrition. Action. Champion. Campaign. By leveraging on this initiative, Alaska Milk was able to proactively educate families and children on the important role of drinking milk and getting into sports to achieve a healthy and active lifestyle.”

JrNBA/JrWNBA Presented by Alaska promotes the importance of regular physical activity, trains participants in the fundamentals of basketball and teaches the importance of core values, including sportsmanship, teamwork, a positive attitude and respect.

The JrNBA Program is presented by Royal Friesland Campina in the Philippines, Indonesia, Malaysia, Thailand and Vietnam through its Alaska Milk, Frisian Flag, Dutch Lady and Foremost brands and conducted in Singapore through partnership with Sport Singapore.

This program has touched the lives of more than 1.5 million children, parents and coaches across Southeast Asia by conducting camps, clinics, and NBA Cares community outreach activities.

For more information visit Alaska Milk’s sports channel www.playph.com and like @PlayPH in Facebook and Instagram for inspiring stories on Filipino sports fans of all ages and skill levels.

Fans can also visit the official website at www.jrnba.asia for more information on the JrNBA programs. “Friend” the NBA’s official account on LINE by adding @nba_global.

Follow the NBA on Facebook at www.facebook.com/nba and Twitter at @NBA for all the latest news and updates.  For all things NBA, visit www.nba.com.