Nickelodeon Slime Cup run

At Nickelodeon, we LOVE slime! And this year, Nickelodeon brings back SLIME CUP as a global campaign. It's anchored by two weeklong programming stunts where four teams made up of 16 Nickelodeon live action stars will complete in all-new slimy head-to-head sports challenges in the Slime Cup Games. SpongeBob SquarePants and Patrick Starfish serve as this year's Slime Cup ambassadors.

It's a first time for us to get slimed, and first time for the four of us joining a run together. It's fun! I ran with my son and 2 daughters which is a great moment with them. For Nickelodeon Philippines, the Nickelodeon Slime cup is the ultimate summer activity for the whole family. It is the first running event for Nickelodeon Philippines and was a great success! From small ones to parents, and even dogs joined!

Meet SLIME

• Slime doesn't really become Nickelodeon Slime until it's poured (or splattered or sprayed or dripped or dumped)  on someone. It's the act that makes it ours. Who else but Nickelodeon would pour slime on someone and turn it into a celebration? - Rich Barry, Creative Director, Nickelodeon International.
• Slime is the ultimate symbol of free-spirited mess and the physical embodiment of the unconventional spirit of Nick. In short, it's everything that's great about being a kid. 
• Getting Slimed is an honor... a celebration... a happy experience. The Slimee should react with joy and pleasure, not disgust.
• The Nickelodeon brand is infectious and everyone wants to be part of it. Slime is a way for people to experience Nickelodeon first-hand, especially in our on ground activities.

Run Categories

• 200m dash for kids aged 7 and below;
• 1k race, open to individual runners and dogs and owner tandems;
• 3k run which is open to families, individual runners and runners in pairs.

Tire Jog course filled with "booby" traps

The race requirement is not just running. We run, hop, skip and get SLIMED! 

Ninja Run course 

Our summer this year ends with a great fun! My kids were so happy that while school year is getting near, we still had a great bonding time together. this is one awesome slimy summer to remember!

Chloe and Rain happy with their loot bags

The fun doesn't stop after getting our lootbags. Free drinks, games, and photobooth! It was a fun-filled slimy day that we will always remember. 

The run and activities show us the great value of family and having an awesome time together. It brings back the true meaning of having fun. No gadgets! Just pure fun time together! 

Partial proceeds of the Slime Cup Run 2016 will be given to the Philippine Animal Welfare Society (PAWS) to help out our furry friends who are in need of food in shelter. 

Nickelodeon's Slime Cup Run is made possible with the support of Barbie, BOOMco, Hapee Kiddie Toothpaste, Jiggels, Magnolia Chocolait, Milkita Lollipops, Plus! Juice Drink, Propan TLC Drops with Zinc, Skechers Kids, and Toy Kingdom; official venue partner SM Mall of Asia; and other partners, Chris Sports, Gatorade, Maynilad and Pet Express.

Under Armour unveils brand house in Cebu

Press Release

Performance footwear, sports gear and apparel innovator Under Armour (UA) continues to expand its reach in the Philippines with the opening of a brand house in Cebu City on May 22.

The first in southern Philippines the 164 square-meter UA brand house is conveniently located on the ground level of Ayala Center Cebu. This ups the number of exclusive UA outlets in the Philippines to four, further underscoring the importance of the country as a growth area for the Baltimore-headquartered firm. Customers can browse and purchase a range of innovative, quality merchandise the company has been famous for since its inception 20 years ago. 

“We are extremely grateful for, and humbled by, the incredibly warm reception from our Filipino customers. We believe that UA’s success is a direct offshoot of the worldwide trend towards an active lifestyle, and how the brand values reflected in our products have successfully promoted such,” said Triple Pte. Ltd. CEO Michael Binger. The company holds the exclusive distribution rights for UA across Southeast Asia. “During his visit to the Philippines, UA founder, chairman, CEO Kevin Plank had described Asia Pacific as one of the linchpins for truly defining UA as a global brand. Indeed, our upward business trajectory here exemplifies that, and increasing our presence should further enable it,” he added.

Highlighting the opening of UA’s new brand house is the Armour Challenge – open to male and female participants 18 years old and above on a first-come-first-served basis. The competition, to be held at the Ayala Center Cebu’s Activity Center, consists of three physical challenges: mountain climbers, squats, and burpees. The fastest to complete the exercises will win a UA tank or sleeveless top and a discount coupon. All other participants automatically receive discount coupons as well. Famous husband-and-wife fitness coaches and UA brand ambassadors Jim and Toni Saret will be on hand to give valuable fitness and and training advice to participants and the general public. A former national athlete, Jim was educated here and in the US on sports science and is the founder and training director of APEX (Athletic Performance Enhancement) Sports Training, Inc. Like Toni, he was one of the trainers in the Biggest Loser Philippines television program. The two presently host MetaBEATS, a fitness show on the Lifestyle Channel.

Interested participants can send their full name and mobile number to ua.instoremarketing@benchtm.com. Slots are limited. More details will be e-mailed to registrants.

Under Armour’s other brand houses are located at BGC, Megamall and UP Town Center. Also available in multi-branded sports houses, such as Tobys, OV, Planet Sports, Rustan’s and major stores in key cities. Visit www.underarmour.com.ph for more information.