Press Release
Performance footwear, sports gear and apparel innovator Under Armour (UA) continues to expand its reach in the Philippines with the opening of a brand house in Cebu City on May 22.
Performance footwear, sports gear and apparel innovator Under Armour (UA) continues to
The first in southern Philippines the 164 square- meter UA brand house is conveniently located on the ground level of Ayala Center Cebu. This ups the number of exclusive UA outlets in the Philippines to four, further underscoring the importance of the country as a growth area for the Baltimore-headquartered firm. Customers can browse and purchase a range of innovative, quality merchandise the company has been famous for since its inception 20 years ago.
“We are extremely grateful for, and humbled by, the incredibly warm reception from our Filipino customers. We believe that UA’s success is a direct offshoot of the worldwide trend towards an active lifestyle, and how the brand values reflected in our products have successfully promoted such,” said Triple Pte. Ltd. CEO Michael Binger. The company holds the exclusive distribution rights for UA across Southeast Asia. “During his visit to the Philippines, UA founder, chairman, CEO Kevin Plank had described Asia Pacific as one of the linchpins for truly defining UA as a global brand. Indeed, our upward business trajectory here exemplifies that, and increasing our presence should further enable it,” he added.
Interested participants can send their full name and mobile number to ua.instoremarketing@ benchtm.com. Slots are limited. More details will be e-mailed to registrants.
Under Armour’s other brand houses are located at BGC, Megamall and UP Town Center. Also available in multi-branded sports houses, such as Tobys, OV, Planet Sports, Rustan’s and major stores in key cities. Visit www.underarmour.com.ph for more information.
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