It’s game time as the Jr.
NBA Philippines 2017 presented by Alaska returns to the Philippines. On its 10th year, the Jr. NBA is set to tip off on January
21, Saturday, at the Don Bosco Makati.
Alaska’s partnership with
NBA Philippines is in line with Alaska’s commitment to promoting sports and
outdoor play in the Philippines.
“The Jr. NBA Program is a
great fit with Alaska’s mission to nurture young talents and to promote healthy
and active lifestyle through sports and outdoor play,” says Wilfred Uytengsu,
Alaska Milk Corporation President & CEO.
Based on the 8th National
Nutrition Survey in 2013 by the Food and Nutrition Research Institute (FNRI), obesity
is one of the most prevalent nutritional problems of Filipino children with
about 5 out of 100 Filipino children are overweight.
Given the growing issues
on health, Alaska believes that there is a need to reinforce its thrust in
leading a healthy lifestyle not just by drinking milk but by living actively
through sports and other outdoor activities. Alaska seeks to engage the
Filipino consumers, especially the youth, through its sports development
programs to help nourish children to become champions.
“With Alaska as our partner, the Jr. NBA
program has reached hundreds of schools and communities nationwide and
benefited thousands of children, parents and coaches through grassroots
activities like basketball training camps and school clinics, NBA Cares
outreach projects, television programs and online initiatives,” says NBA
Philippines Managing Director Carlo Singson.
This year, thousands of
students, parents, and coaches are expected to benefit through the Jr. NBA/Jr.
WNBA activities. The program is composed of four stages: the school and open
clinics, the Regional Selection Camps, a National Training Camp and the NBA
experience trip.
The schools and open
clinics will be held nationwide from January through March. Clinics will be
held in Bacolod, Batangas, Cagayan De Oro, Cavite, Cebu, Metro Manila and Subic.
Select players from these clinics will get the chance to showcase their talents
during the Regional Selection Camps, which will be held in Cagayan de Oro City
on February 11-12, Lucena City on February 25-26, Cebu City on March 11-12, and
Makati City on April 1-2.
From the Regional
Selection Camps, the top 37 boys and 37 girls will advance to the National
Training Camp in Manila. The National Training Camp will have (names of
NBA/WNBA talents) in attendance to help train the pool.
In the end of the
National Training Camp, eight Jr. NBA and 8 Jr. WNBA aspirants will be selected
to comprise this year’s All Stars. They will travel with fellow Jr. NBA
All-Stars from Southeast Asia for a unique, overseas NBA experience later in
the year.
The Jr. NBA Program is
the international youth development program of the NBA. It aims to promote
basketball participation, sportsmanship, teamwork and active lifestyle among
children. It emphasizes fundamental skills development and the formation of
STAR values – Sportsmanship, Teamwork, Positive Attitude, and Respect.
The program is free and
open to children ages 5 to 14 years old. It provides children the opportunity
to showcase their talent, improve their skills and be trained under Jr. NBA
coaches, and participate in friendly matches with high school varsity teams
from abroad.
With the success of the
Jr. NBA program in the Philippines, Alaska’s mother company FrieslandCampina,
extended its partnership to cover 4 countries in Asia – Indonesia, Malaysia,
Thailand and Vietnam. In 2014, Alaska launched the Jr. WNBA program to widen
the reach of the sport to girls all over the country.
Interested participants
and coaches may register online through www.jrnbaphilippines.com. For live updates, follow Alaska PlayPh on
Facebook, Instagram, and Twitter.
To learn more about the
Alaska Milk Corporation, visit www.alaskamilk.com and www.playph.com.
***
 |
| Baby Fair January 23 - February 3, 2017 |
No comments:
Post a Comment